Europa Biosite & Cell Marque™

Europa Biosite & Cell Marque™

sole distribution partnership


sales 2018 - 2023


sample conversion rate

Growth story

Cell Marque™ , a MilliporeSigma company, offer the most-trusted pathology products in the industry. Manufactured to exceptional standards of quality and reproducibility, Cell Marque’s portfolio includes primary antibodies, ancillary reagents and other pathology products for in vitro diagnostics.

Cell Marque has maintained a sole distribution partnership with Sanbio for the Benelux (Belgium, Netherlands and Luxembourg) region for the last 10 years, as well as being a customer of Sanbio's Monosan antibodies.

Product entry into the immunohistochemistry (IHC) market can be challenging due to technical complexity, competitive landscape and the difficulties of reaching the target customer base. Success is reliant on a strong brand presence and pre-established connections within the target market. As an established supplier of the pathology market with extensive experience distributing on automated solutions from Agilent, Roche and Leica to the IHC market, Sanbio were the obvious distribution partner of choice.

Sanbio holds a strong position within the Benelux pathology market. With over 45 years’ pathology experience, Sanbio have represented some of the most influential players in the pathology market including Zymed, Nova Castra, Diagnostic Biosystems, HistoCyte Laboratories and Cell Marque, as well as manufacturing and distributing their own brand, MONOSAN®. As a recommended supplier of IHC products, Sanbio has established extensive connections within the pathology and IHC market, resulting in widespread recognition among researchers who frequently initiate proactive contact.

Sanbio developed and delivered a comprehensive sales, marketing and business development strategy to drive growth for Cell Marque. This included the following;

  • A dedicated specialist responsible for the pathology market assigned
  • A focused sales approach, by pathology trained and educated account managers, with daily targeted calls and in-person visits
  • Multiple marketing channels utilised including email marketing to a well characterised pathology network; search engine optimised (SEO) content marketing driving in-bound lead generation; presence on all major e-procurement systems
  • Active participation as sponsors, speakers and exhibitors at prominent IHC and pathology congresses, connecting with leading researchers and gaining cutting-edge market insights
  • Highly trained technical support team offering specialised support to new and current customers

Through close collaboration, Cell Marque and Sanbio have achieved exceptional growth including:

  • 85% sales growth (2018 - 2023)
  • >75 active pathology laboratory customer relationships (2023)
  •  80% sample conversion rate
  • Recipient of Cell Marque Sales Growth and Sales Excellence awards

Sanbio is a very nice company to work with. They always respond appropriately and problems are dealt with immediately. They are all nice employees and are ready for the customer. Very good, fast service and a wide range of different suppliers and antibodies. They always think along. Great thanks for that.
Ella de Boed, Team leader pathology, Prinses Máxima Center for Paediatric Oncology

Strong partnership and great products is a winning combination. We value the professionalism and expertise of the Sanbio team. Thank you Sanbio for being great partners in taking the Cell Marque™ products to the next level!
Cell Marque™ Tissue Diagnostics

If you would like to achieve the same growth trajectory as Cell Marque, Europa Biosite are ready to partner with you.

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Cell Marque is a trademark of Merck KGaA

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